Privacy Policy

Who we are

Suggested text: Our website address is: https://www.amaluxurycar.com.

Last Updated: February 7, 2026

Introduction

Welcome to AMA Luxury Car (“we,” “our,” “us”). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.amaluxurycar.com or use our car rental services in Marrakech, Morocco.

If you have any questions or concerns about this policy or our practices regarding your personal information, please contact us at [email protected] or call +212 7 72 14 90 17.

1. Information We Collect

Personal Information You Provide to Us

When you book a rental car or contact us, we may collect the following information:

Booking Information:

Full name
Date of birth
Email address
Phone number
Driver’s license number and expiry date
Passport number (for international customers)
Credit/debit card information
Billing address

Rental Details:

Pickup and drop-off locations
Rental dates and times
Vehicle preferences
Additional services requested (GPS, insurance, child seats, etc.)

Communication Information:

Messages sent via email, WhatsApp, phone, or contact forms
Customer reviews and feedback

Information Automatically Collected

When you visit our website, we automatically collect certain information:

IP address
Browser type and version
Device information
Pages visited and time spent
Referring website
Geographic location (city/country level)
Cookies and tracking technologies

2. How We Use Your Information

We use your personal information for the following purposes:

To Provide Our Services:

Process your car rental bookings
Verify your identity and driver’s license
Deliver vehicles to your specified location
Process payments and manage billing
Communicate booking confirmations and updates
Provide customer support

To Improve Our Business:

Analyze website usage and customer preferences
Improve our website functionality and user experience
Develop new services and features
Send marketing communications (with your consent)
Conduct customer satisfaction surveys

For Legal and Safety Purposes:

Comply with legal obligations and regulations
Prevent fraud and security threats
Enforce our Terms and Conditions
Resolve disputes and handle insurance claims
Cooperate with law enforcement when required

We do not sell your personal information. We may share your information with:

Service Providers:

Payment processors (credit card companies, banks)
Insurance companies (for coverage verification)
Vehicle maintenance and repair services
SMS/email communication platforms (WhatsApp, email providers)
Website hosting and analytics services

Legal Authorities:

Moroccan government agencies (when legally required)
Law enforcement (in case of traffic violations, accidents, or theft)
Courts and legal representatives (if involved in legal proceedings)

With Your Consent:

Third parties you authorize us to share information with
Partners for promotional offers (only with explicit consent)

4. Data Security

We implement appropriate technical and organizational security measures to protect your personal information:

SSL encryption for website data transmission
Secure payment processing systems
Limited access to personal data (authorized personnel only)
Regular security audits and updates
Secure storage of physical documents (driver’s licenses, contracts)

However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

5. Data Retention

We retain your personal information for as long as necessary to:

Fulfill the purposes outlined in this Privacy Policy
Comply with legal obligations (tax records, contracts, insurance claims)
Resolve disputes and enforce agreements

Retention Periods:

Booking and payment records: 5 years (tax and legal requirements)
Driver’s license copies: 3 years (insurance requirements)
Communication records: 2 years
Website analytics: 26 months
Marketing consent records: Until you withdraw consent

After the retention period, we securely delete or anonymize your personal information.

6. Your Privacy Rights

Under Moroccan data protection laws and international standards (GDPR for EU citizens), you have the following rights:

Right to Access:

Request a copy of the personal information we hold about you.

Right to Rectification:

Request correction of inaccurate or incomplete information.

Right to Erasure (Right to be Forgotten):

Request deletion of your personal information (subject to legal retention requirements).

Right to Restrict Processing:

Request that we limit how we use your information.

Right to Data Portability:

Request a copy of your information in a structured, machine-readable format.

Right to Object:

Object to processing of your information for marketing purposes.

Right to Withdraw Consent:

Withdraw your consent for data processing at any time.

To exercise these rights, contact us at:

Email: [email protected]
Phone: +212 7 72 14 90 17
Office: Bureau N°19 Imm. 2 Lot 1 Bassatine Targa, Marrakech, Morocco

We will respond to your request within 30 days.

7. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

Remember your preferences and settings
Analyze website traffic and user behavior
Improve website performance
Provide personalized content
Enable social media features

Types of Cookies We Use:

Essential Cookies: Required for website functionality (cannot be disabled)
Analytics Cookies: Track website usage (Google Analytics)
Marketing Cookies: Deliver relevant advertisements (with your consent)

Managing Cookies:

You can control cookies through your browser settings. However, disabling cookies may affect website functionality.

Chrome: Settings > Privacy and Security > Cookies
Firefox: Settings > Privacy & Security > Cookies
Safari: Preferences > Privacy > Cookies

8. Third-Party Links

Our website may contain links to third-party websites (Google Maps, social media, payment processors). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

9. Children’s Privacy

Our services are not intended for individuals under 21 years of age (minimum rental age). We do not knowingly collect personal information from children. If you believe we have collected information from a minor, please contact us immediately.

10. International Data Transfers

Your information may be transferred to and processed in countries outside Morocco, including:

European Union (for EU customers)
United States (for website hosting and analytics)

We ensure appropriate safeguards are in place to protect your information during international transfers, in compliance with applicable data protection laws.

11. Marketing Communications

With your consent, we may send you:

Promotional offers and discounts
New vehicle announcements
Seasonal rental deals
Customer satisfaction surveys
Travel tips for Morocco

Opt-Out:

You can unsubscribe from marketing emails at any time by:

Clicking the “Unsubscribe” link in any email
Contacting us at [email protected]
Sending a WhatsApp message to +212 7 72 14 90 17

Note: You will still receive transactional emails (booking confirmations, receipts) even after opting out of marketing.

12. Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in:

Our business practices
Legal requirements
Technology and security measures

The “Last Updated” date at the top indicates when changes were made. We encourage you to review this policy regularly.

For significant changes, we will notify you via:

Email notification
Website banner
WhatsApp message

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information:

AMA Luxury Car

📍 Office Address:
Bureau N°19 Imm. 2 Lot 1
Bassatine Targa
Marrakech, Morocco

📧 Email:
[email protected]

📞 Phone / WhatsApp:
+212 7 72 14 90 17

🕒 Business Hours:
Monday – Sunday: 8:00 AM – 10:00 PM

We will respond to your inquiry within 48 hours during business days.

14. Governing Law

This Privacy Policy is governed by the laws of Morocco. Any disputes arising from this policy will be subject to the exclusive jurisdiction of Moroccan courts.

For EU citizens, this policy complies with the General Data Protection Regulation (GDPR).

By using our website and services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your personal information as described herein.

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